Scope of work: Data Engineering, Analytics, Dashboard
Stack: Python, React, PostgreSQL, AWS, Tableau
We developed a comprehensive marketing analytics platform that aggregates and analyzes data from 15+ marketing channels including Google Analytics, Facebook Ads, email campaigns, and CRM systems. The platform processes millions of data points daily, providing real-time insights into campaign performance, user behavior patterns, and ROI optimization. This solution helped our client increase their marketing efficiency by 40% and improve campaign ROI by 25%.